Guide · WhatsApp message templates: WhatsApp message templates for real estate: auto-replies, follow-ups and site visits, in English and Hindi
WhatsApp messages for property enquiries in English and Hindi: auto-reply, first reply, follow-up, site-visit confirmation and reminder, and Meta's rules.
By Mohd Ashhar, founder · Last reviewed · 5 min read
In short: WhatsApp message templates for real estate
WhatsApp message templates are pre-written messages a property team reuses: auto-replies on the WhatsApp Business app, and Meta-approved templates on the WhatsApp Business API for the first reply to an enquiry, follow-ups, site-visit confirmations and reminders. Good ones are short, name the project, and ask one easy question.
Every message below is a sample to adapt, in English and in Hindi. Change the names, timings and wording to match how your team talks to buyers. Words in square brackets are for you to fill in on the app; words in double curly brackets, such as {{name}}, are variables your system fills in for each buyer on the API.
Two kinds of WhatsApp templates
- Auto-replies on the WhatsApp Business app are free and need no approval: a greeting message, an away message and saved quick replies. They suit a dealer or small team replying from a phone.
- Message templates on the WhatsApp Business API are what you use to message a buyer first, for example within seconds of a portal enquiry, or after the 24-hour reply window has closed. Meta reviews each one, assigns it a category and charges per delivered message. Our WhatsApp Business API guide explains the costs.
Inside the 24-hour window that opens each time a buyer messages you, your team can reply freely. The templates matter at the edges: the first touch, the follow-ups and the reminders.
Auto-replies on the WhatsApp Business app
The WhatsApp Business app has three tools for this, all under Tools in the app:
- Greeting message: sent automatically when someone messages you for the first time, or after 14 days without messages in that chat. You choose who receives it: everyone, people not in your contacts, or a list you pick.
- Away message: sent automatically when you're busy or away. You can send it always, on a custom schedule, or outside the business hours set in your business profile.
- Quick replies: saved answers you send yourself by typing "/" in a chat, such as your site office address or a list of documents.
If you turn on Meta's AI agent in the app, WhatsApp says greeting and away messages may stop working.
Sample auto-replies for the WhatsApp Business app
Illustrative sample. Not client data.Greeting message · greeting (English)
Namaste! Thanks for messaging [Firm name]. Tell us the project or area you're interested in and your budget, and we'll send you the details. Our team replies every day from 9 am to 8 pm.
Greeting message · greeting (Hindi)
नमस्ते! [फ़र्म का नाम] को मैसेज करने के लिए धन्यवाद। आप कौन-सा प्रोजेक्ट या एरिया देख रहे हैं और आपका बजट क्या है, बताइए; हम आपको पूरी जानकारी भेजेंगे। हमारी टीम रोज़ सुबह 9 से रात 8 बजे तक जवाब देती है।
Away message · away (English)
Thanks for your message. We're away right now and will reply by 10 am tomorrow. To save time, tell us the project or area you're looking at and a good time to call you.
Away message · away (Hindi)
आपके मैसेज के लिए धन्यवाद। अभी हम उपलब्ध नहीं हैं, कल सुबह 10 बजे तक जवाब देंगे। समय बचाने के लिए आप जिस प्रोजेक्ट या एरिया में रुचि रखते हैं, वह और कॉल करने का सही समय बता दीजिए।
Quick reply · /location (English)
Our site office: [address] Location pin: [link] Open: [days and hours] Tell us when you'd like to visit, and we'll have the right person ready for you.
Quick reply · /location (Hindi)
हमारा साइट ऑफ़िस: [पता] लोकेशन: [लिंक] खुला रहता है: [दिन और समय] आप कब आना चाहेंगे, बताइए, हम सही व्यक्ति को आपके लिए तैयार रखेंगे।
The first reply to a new enquiry
This is the most important message you send. It should arrive while the buyer is still looking at the listing, so it goes out as an API template within seconds of the enquiry reaching your system, from your own business number. Name the project and the source, introduce a real person, and ask one question that is easy to answer.
Because it responds to the buyer's own enquiry and contains no offer, it can qualify as a utility template. Meta makes the final decision.
Sample first-reply templates (WhatsApp Business API)
Illustrative sample. Not client data.Utility · enquiry_acknowledgement · en_IN
Hi {{name}}, thanks for your enquiry about {{project}} on {{source}}. I'm {{agent}} from {{firm}}. Are you looking for a 2 BHK, 3 BHK or 4 BHK? Reply here, or tell us a good time to call.
Utility · enquiry_acknowledgement · hi
नमस्ते {{name}}, {{source}} पर {{project}} के बारे में आपकी पूछताछ के लिए धन्यवाद। मैं {{firm}} से {{agent}} हूँ। आप 2 BHK, 3 BHK या 4 BHK में से क्या देख रहे हैं? यहीं जवाब दें, या कॉल का सही समय बताएँ।
Utility · call_attempted · en_IN
Hi {{name}}, {{agent}} from {{firm}} tried to call you about your enquiry for {{project}}. When is a good time to talk? You can also send your questions here.
Utility · call_attempted · hi
नमस्ते {{name}}, {{firm}} से {{agent}} ने {{project}} के बारे में आपकी पूछताछ पर आपको कॉल किया था। बात करने का सही समय क्या रहेगा? आप अपने सवाल यहाँ भी भेज सकते हैं।
Follow-up messages
Most buyers don't decide after one call, and most follow-up stops after the second unanswered attempt. Two or three well-spaced messages, each with an easy way to reply or to stop, keep the conversation open without nagging.
Expect Meta to treat follow-ups to a buyer who has gone quiet as marketing: its rules count re-engagement as marketing even when the buyer first asked for information. Send them only to buyers who agreed to hear from you, and always include a way to stop.
Sample follow-up templates (WhatsApp Business API)
Illustrative sample. Not client data.Marketing (opt-in only) · follow_up_day_3 · en_IN
Hi {{name}}, did you get a chance to think about {{project}}? We can send the floor plans or arrange a site visit this week. Reply 1 for floor plans, 2 for a visit, or STOP to stop these messages.
Marketing (opt-in only) · follow_up_day_3 · hi
नमस्ते {{name}}, क्या आपने {{project}} के बारे में सोचा? हम फ़्लोर प्लान भेज सकते हैं या इस हफ़्ते साइट विज़िट तय कर सकते हैं। फ़्लोर प्लान के लिए 1, विज़िट के लिए 2, या ये मैसेज बंद करने के लिए STOP लिखें।
Marketing (opt-in only) · follow_up_last · en_IN
Hi {{name}}, we don't want to keep messaging if your plans have changed. Are you still looking for a home in {{location}}? Reply YES and we'll call at a time that suits you, or STOP and we won't message again.
Marketing (opt-in only) · follow_up_last · hi
नमस्ते {{name}}, अगर आपकी योजना बदल गई है तो हम बार-बार मैसेज नहीं करना चाहते। क्या आप अभी भी {{location}} में घर देख रहे हैं? YES लिखें, हम आपके सुविधाजनक समय पर कॉल करेंगे, या STOP लिखें, हम दोबारा मैसेज नहीं करेंगे।
Site-visit confirmations and reminders
A visit booked on Monday for Saturday, with nothing in between, often doesn't happen. A confirmation when it's booked, a reminder the day before and directions on the morning cost little and are clearly about the buyer's own booking, so they can qualify as utility templates.
Sample site-visit templates (WhatsApp Business API)
Illustrative sample. Not client data.Utility · visit_confirmation · en_IN
Your site visit to {{project}} is confirmed for {{date}} at {{time}}. {{agent}} will meet you. Location: {{map_link}} Reply 1 to confirm or 2 to change the time.
Utility · visit_confirmation · hi
{{project}} की आपकी साइट विज़िट {{date}}, {{time}} पर तय है। {{agent}} आपसे मिलेंगे। लोकेशन: {{map_link}} पुष्टि के लिए 1, समय बदलने के लिए 2 लिखें।
Utility · visit_reminder_day_before · en_IN
Reminder: your visit to {{project}} is tomorrow at {{time}}. {{agent}} will be waiting at the sales office. Reply 2 if you need to reschedule.
Utility · visit_reminder_day_before · hi
रिमाइंडर: {{project}} की आपकी विज़िट कल {{time}} पर है। {{agent}} सेल्स ऑफ़िस में आपका इंतज़ार करेंगे। समय बदलना हो तो 2 लिखें।
Utility · visit_directions_morning · en_IN
Good morning {{name}}. See you today at {{time}} at {{project}}. Directions: {{map_link}} Call {{agent}} when you arrive: {{agent_phone}}
Utility · visit_directions_morning · hi
सुप्रभात {{name}}, आज {{time}} पर {{project}} में आपसे मिलते हैं। रास्ता: {{map_link}} पहुँचने पर {{agent}} को कॉल करें: {{agent_phone}}
Utility · after_visit · en_IN
Thank you for visiting {{project}} today, {{name}}. Was anything unclear? Reply with your questions and {{agent}} will get back to you.
Utility · after_visit · hi
{{name}}, आज {{project}} आने के लिए धन्यवाद। क्या कोई बात साफ़ नहीं हुई? अपने सवाल यहाँ भेजें, {{agent}} आपको जवाब देंगे।
Handover and channel partner messages
When a lead moves to a salesperson, tell the buyer who will call and how to reach them. Channel partners can also confirm that they have registered the buyer's interest with the developer, which reassures the buyer and records the date.
Sample handover and channel partner templates (WhatsApp Business API)
Illustrative sample. Not client data.Utility · salesperson_handover · en_IN
Hi {{name}}, {{agent}} from our {{project}} team will call you today. Their number is {{agent_phone}}, and you can reply here at any time.
Utility · salesperson_handover · hi
नमस्ते {{name}}, हमारी {{project}} टीम से {{agent}} आज आपको कॉल करेंगे। उनका नंबर {{agent_phone}} है, और आप कभी भी यहाँ जवाब दे सकते हैं।
Utility · cp_registration_confirmation · en_IN
Hi {{name}}, as discussed, we have registered your interest in {{project}} with {{developer}} today. {{agent}} will arrange your site visit and stay with you through booking.
Utility · cp_registration_confirmation · hi
नमस्ते {{name}}, बातचीत के अनुसार, हमने आज {{developer}} के पास {{project}} में आपकी रुचि दर्ज करा दी है। {{agent}} आपकी साइट विज़िट तय करेंगे और बुकिंग तक आपके साथ रहेंगे।
When a buyer replies STOP, confirm it once inside the open window, in plain words, then stop: for example, "You won't get any more updates from us. If you need help later, just message us here." Record the opt-out in your CRM so nobody else on your team messages them.
Rules that get templates approved
- Pick the honest category. Utility templates must be non-promotional and about something the buyer asked for or booked. If a utility template contains an offer, Meta can change it to marketing, normally with a day's notice. Retargeting and re-engagement count as marketing.
- Marketing needs opt-in, and every marketing message should offer an easy way to stop.
- Variables: write them as numbers, such as {{1}}, or as names in lowercase with underscores, such as {{first_name}}. Meta asks for an example value for each when you submit.
- Length: the body can be up to 1,024 characters, and a text header or footer up to 60. A template can carry up to 10 buttons: quick replies, up to two website links and one phone number.
- One template per language. Create the Hindi version (language code hi) under the same template name as the English one (en_IN for English, India). Meta does not translate for you. Hinglish is not a separate language option, so submit it as English if your buyers prefer it.
- Review: automated, and it can take up to 24 hours. Submit templates well before a launch.
- Never promise what the project can't show: no guaranteed returns, possession dates or approvals in a template.
Source: Meta, “Template categorization; Template components; Supported languages”, Meta for Developers, checked 8 November 2026. Meta's rules and limits change; check them before you submit templates.
Source: WhatsApp, “How to use greeting messages; How to use away messages”, WhatsApp Help Center, checked 8 November 2026.
To have these running on your own number, connected to your portals and CRM, see WhatsApp API and chatbot for real estate. Our WhatsApp automation guide covers what to automate first.
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